Management Team

Jacques Azoulay

Jacques has been involved with many successful retail chains for over thirty years. His expertise in retail has led to the development of key retail software applications which have a significant retail chain presence throughout North America. His accomplishments have earned notable industry recognition, including several published guest columns and numerous speaking engagements.

Jacques has consulted with some of Canada’s largest retail chains including Lilianne Lingerie, Body & Beach, Ernest men’s wear, Swimco, Colori women’s fashions, and Bellissima Fashions, to name a few. From his many years at the helm of Operations of a leading Canadian retail chain, to the successful launch of many retail concepts in Canada, Jacques has always advocated the implementation of retail technology to optimize operational efficiencies.
His experience has led him to author many applications over the years. His passion for inventory planning is what led him to create and author the OTB application – EasyPlan™. Jacques is involved with consulting and training on the OTB application and provides additional consulting services with the services firm – Optimal Retail Inc., specializing in retail performance management.
Additional services provided include;
  • - Real Estate selection & Negotiations
  • - Human Resources
  • - Finance
  • - Store operations
  • - Distribution Centre operations
  • - Merchandise planning & purchasing
  • - Bulk purchasing through parent wholesale divisions
  • - Information Systems selection and implementation


Suzana Cindric

Suzana’s experience spans retail, technology, sales and marketing and she gained must of this experience at Gemmar Systems International Inc., where Suzana held increasingly senior positions over the years and was appointed Vice-President of Sales and Marketing in 2000. Suzana led the sales and marketing initiatives including website, trade shows, prospect management, product demonstrations, and development of key industry relationships where she worked with hundreds of top retail chains in North America including the Running Room, Mexx Canada, La Vie en Rose, Charm Diamond Centers, Shoe City, and Bronners Christmas Wonderland, to name a few. Following this experience, Suzana worked with the Business Solutions group at Raymark for a two-year period where she developed key industry partnerships.

Today, in addition to spreading the Easy Retail software message via various marketing initiatives, Suzana is developing key industry contacts to position the Easy Retail application suite to small and mid-sized retailers, predominantly via existing JDA, Microsoft RMS, and Retail Pro reseller channels.